Do Jeep Wranglers Hold Their Value In 2023?

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If you have a used Jeep Wrangler that you’re trying to get rid of, you’re probably wondering what a fair price to ask for might be. Before you can answer this, you need to consider how well Wranglers hold their value.

Jeep Wranglers are one of the best vehicles on the market at handling depreciation. Used Jeep Wranglers are often sold at prices near what new Wranglers go for. This is thanks to the brand’s strong reputation for long-lasting vehicles as well as the high demand for used Wranglers.

It’s probably a relief to learn that selling a Jeep Wrangler will almost always get you a significant portion of the initial cost back, but you’ll probably need some more information on the subject before you proceed with the sale. Let’s take a closer look at the topic of Jeep Wrangler values to help you get the most from your used Jeep.

Do Jeep Wranglers Hold Their Value?

Big jeep under tropical tree in USA on Hawaii Islands

One of the most common problems that plagues car owners — no matter the brand — is depreciation. Basically, the more you drive your car, the less it’s worth.

This largely has to do with demand. People prefer cars that have been driven less, and they value this factor more than some other potentially more important factors. In fact, it’s estimated that a brand new car loses about 10% of its value driving home from the dealership.

However, there is one exception to this rule. For whatever reason, the Jeep Wrangler seems almost immune to depreciation. No matter where you live, whether the Jeep’s been upgraded, or how much it’s been driven, Jeep Wranglers always seem to be sold at or close to their stock price.

So to answer the question above more simply: Yes, Jeep Wranglers hold their value excellently. Unless they have some form of extreme damage, they’ll almost always be sold near stock price.

Why Do Jeep Wranglers Hold Their Value?

The main reason why Jeep Wranglers hold their value so well is because Jeep Wranglers are constantly in high demand. This high demand keeps the asking price for used Jeep Wranglers almost as high as brand new ones.

The high demand is due to the Jeep Wrangler’s impressive reputation. When people imagine off-road vehicles, they typically imagine the Jeep Wrangler. This means that when someone is looking for an off-roading vehicle, the first thing they’re going to look for is used Jeep Wranglers in their area.

Another factor leading to the Jeep Wrangler’s impressive retail value is the vehicle’s groundbreaking customizability. The Jeep Wrangler is made with customizing parts in mind, so potential buyers have a little more confidence with buying used vehicles.

Simply put, if someone buys a used Jeep and then finds a problem with it, it’ll usually be relatively easy to replace the broken parts.

Why Do Jeep Wranglers Have a High Resale Price?

If there’s one constant in the vehicle marketplace, it’s that Jeep Wranglers will have a high resale price. But why is this? There’s actually three basic reasons.

The first is the power of the Jeep brand name. The Jeep brand carries the powerful Jeep Lifestyle. This promotes an image of freedom, ruggedness, and pride that people associate with the brand.

The next reason is the fact that the Jeep Wrangler is a reliable vehicle in pretty much any conditions. The vehicle features powerful 4-wheel drive that allows the wheels to gain traction on pretty much any surface. This includes rocky hills, snowy highways, and rain-slicked roads.

The third main factor is the Wrangler’s ability to mix the rugged image of the Jeep brand with the comfort of a modern luxury car. Even though a Jeep Wrangler is equipped with perfect off-road capabilities, the interior is usually equipped with heated leather seats, excellent cargo space, and modern technological features.

Which Jeep Wrangler Has the Best Value?

2014 Jeep Wrangler

Knowing that the Jeep Wrangler is one of the best vehicles at combating depreciation, you may be worried that buying an older Jeep Wrangler will cost you just as much as buying the newest model.

However, rest assured, buying an older model will still be cheaper than the newest model. This brings up the next question: Which model of Jeep Wrangler has the best value?

By far the best value Jeep Wrangler is the 2015 Jeep Wrangler. For scale, a brand new Jeep Wrangler costs about $40,000. In contrast, a used 2015 Jeep Wrangler will cost you about $25,000.

Knowing that a 2015 Jeep Wrangler is $15,000 cheaper than a new Jeep is all well and good, but is it worth it to own a seven-year-old Jeep? The primary features that a 2015 Jeep Wrangler lacks are the backup camera and the bluetooth connectivity. It also has slightly worse specs than a 2022 model.

However, once again, it’s $15,000 cheaper! This price point is going to be the most important factor in most people’s decision on the matter. For a lot of people, the choice is clear, and they opt for the older model.