The Dodge Charger Multi-energy Lineup Wins Car Of The Year Award Despite Slow Sales
Automotive media loves the Dodge Charger multi-energy lineup, but the average consumer doesn’t.
The Dodge Charger multi-energy lineup is taking the automotive media world by storm, winning several awards. The most important one comes from the Detroit Free Press, which awarded the Dodge Charger multi-energy lineup with the coveted “Car Of The Year” award.
Some of the award-winning traits include the balance between “home-charging convenience and surging, implacable acceleration of a 670-horsepower electric vehicle,” of the Charger Daytona. At the same time, if you prefer a 550-hp gasoline engine, the Charger also offers such an option.
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Right now, the Dodge Charger multi-energy lineup is, indeed, multiple and varied, as you can choose between gasoline and electric, and two- and four-door body styles. By the way, if you didn’t know, Dodge still offers the Hornet, along with the revived Durango.
Such versatility wowed automotive journalists and with somewhat due reason. After all, there are almost no manufacturers offering so much variety in one platform. That’s why TopGear.com gave it the US Car Award, and Detroit News gave it the “Vehicle of the Year” award in 2025, plus it finished as finalist in the North American Car of the Year Award.
That’s a lot of praise, but there’s one major problem with the Dodge Charger.
Dodge Charger Multi-energy Lineup Sales Fail To Pick Up
Dodge sold 4,642 Chargers, in any variety, during the first three quarters of 2025, according to GoodCarBadCar.net.
This comes as no surprise, as it was already known by mid-2025 that Dodge had struggled to keep its momentum from 2024, when it had sold 34,756 units. As this article explains, the major factor affecting sales was the transition to electric power plants.
As the country rolls back on emissions standards and injects a more consolidated effort into producing gasoline-powered engines, it should be the perfect opportunity for Dodge to sell more of them.
Dodge needs the public to love the Charger, not journalists
There is a wide chasm between what automotive media says and the reality of what a Dodge product is. While owners love the power and acceleration, there’s one major drawback, and it’s the price.
As this article explains, the Charger (in any variety) makes perfect sense when it’s reasonably priced, and that hasn’t necessarily happened yet.