Why Do Jeep Wranglers Hold Their Value So Well?

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Every vehicle starts depreciating the moment you drive it off the dealership yard. Depreciation refers to the value that your vehicle loses as years pass by. Some vehicles depreciate more than others, but a Jeep Wrangler holds its value than most. 

The only vehicles that come closer to the Jeep Wrangler in resale value are Toyota pickups. If you need a vehicle that holds its value, a Jeep Wrangler, and other models of Jeep, will meet your needs. 

Why Do Jeep Wranglers Hold Their Value So Well?

Jeep Wranglers have an excellent reputation, proven reliability on and off the road, and a rugged construction that allows them to meet even the most demanding challenges. Wranglers have a lot of fans who are willing to pay more to get one of these fun, sturdy vehicles.

It is not uncommon to sell a Jeep Wrangler at 60 percent of its original value after driving it for ten years.

Three years after buying a new Jeep Wrangler, it will still hold more than 80 percent of its value. From there, the depreciation rate goes so low. 

The original Jeep was built for the military. It had a rugged construction engineered to handle the toughest terrain and withstand abuse off-road.

Today, the Jeep Wrangler still carries on the same sturdy construction that can stay on the road for years. 

The chassis and other parts of the Wrangler are engineered to last many years. This is why you will find a Jeep Wrangler in good shape even after ten years of use.

For many years, Jeep has proven its reliability, and this is why people still buy them expensively even after being on the roads for many years. 

Below are more reasons why Jeep has a high resale value. 

The Jeep Wrangler Reputation

If you ask anyone today, the Jeep Wrangler is the go-to vehicle when you need to drive on rocks, mud, and on tough terrain. The model has created a name as the toughest vehicle for the toughest conditions. 

True to the reputation, Jeep is able to handle the most intense off-the-road conditions. Since the early days of the Wrangler, people have relied on it to take them anywhere they want. 

For a truck that was engineered to be used in warfare, there are only a few hurdles the SUV cannot handle. 

The Jeep Wrangler doesn’t quit. The odometer might be reading six digits, but the tough construction allows it to push a few more miles. 

The manufacturer used the best quality materials to ensure that your Jeep will last as long as you are taking good care of it. 

Even after using the Jeep for many years, you can still rely on its engine to push a little further. 

Although the rate at which a vehicle depreciates depends on how well you take care of it, the Wrangler is able to take a beating more than other vehicles. 

If you take good care of it, you can still sell it at more than half the original price after driving it for ten years. 

Ruggedness Meets Refinement

Although the Wrangler comes in handy when you want to drive through snow, mud, and over rocks, it is also a good SUV for use in summer and for driving around town. 

For driving off the road, Jeep Wrangler sports a 4WD system that offers the best traction for different road conditions. 

Further, it has an impressive ground clearance that allows it to drive through pools of water and on large rocks. 

The advanced suspension system ensures that you do not feel the struggle of the SUV on the ground. 

The Jeep Wrangler has a refined interior, making it an everyday vehicle. 

It is an American SUV complete with all the safety, convenience, and comfort features that you need in a vehicle that you drive around the city or the highway every day. 

You can bring your family with you and even bring some cargo if you are planning a weekend getaway. 

If you pick a new Jeep, five years old or newer, you will have some advanced amenities to make your trip much more interesting. 

The higher trims of these newer Jeeps have some refined features that allow you to drive comfortably and have all the convenience features you need to drive safely. 

The exterior of this SUV offers you versatility. You can remove the top and the doors when you need to enjoy summer and fix them back when the cold days come. 

The doors and the soft or hard top keeps you warm when the temperatures are cold and cool when the summer sun blazes. 

If you are a nature lover, Jeep combines the best powertrain with 4WD and a good transmission system to get you on the road. 

This is one of the best flat-towable vehicles, so you can bring it to an adventure even if you are driving a motorhome. 

Inside, there is ample sitting and cargo space, updated security features, and advanced technology to make the SUV drivable, safer, and comfortable. 

Actually, Jeeps are considered as luxury vehicles. This is why you will pay more to insure a Jeep than you would other vehicles in its category – that and the fact that you are always taking the SUV off the road. 

There are so many modifications you can carry out on your Jeep to make it drive and perform better on and off the road. 

If you are a Jeep and nature enthusiast, there has to be one modification that you would want to do on your Jeep. 

You can drive your stock Wrangler without any mods and still handle some tough terrain. 

However, when you add any of these mods, your Jeep not only handles the rough terrain better but it also adds in value. Some of these mods include:

Lift Kit

A lift kit increases your vehicle’s ground clearance, enabling it to drive better on rocks, through pools of water, and through thick ice. 

It is also ideal when you need to create a more aggressive look. 

If you want to have all the above and even make your Jeep more comfortable, you can go for a suspension kit. 

When you upgrade your suspension, your Jeep Wrangler drives quietly and still has the same aggressive look a lift kit would give you. 

When choosing a lift kit, consider one that offers more than spacers and shocks. 


After lifting your Jeep Wrangler, you can add bigger tires and drive better on different terrains. 

Although you may want to get specialized tires, it is advisable that you go for all-terrain tires that you can drive on and off the road. 

Larger tires give your Wrangler more ground clearance and give the Jeep an aggressive appearance. 

When you pick the right tires, you will minimize wear and tear and there will be less noise on the road. 

You will also get better fuel economy. However, do not get tires so big that you need to trim or many other major modifications to fit them on your Jeep. 

Sidesteps, Guards, and Skid Plates

After lifting your Jeep and fitting it with bigger tires, you may need side steps to get into the vehicle. 

Fitting these side steps can increase the value of your Jeep as they help people climb into the vehicle. 

There are sidesteps that are designed to offer added production on the side and underbelly of the Jeep. 

These steps go hand in hand with some protective elements such as light guards, skid plates, specialty bumpers, and front-end brush guards. 

These mods will add value and also help you retain that value by protecting the car from the dangers of damage. 


While the Wrangler is tough, there are some situations it cannot handle. Even if you do not add bigger wheels or any of the above, ensure that you have a winch. 

This is the easiest way to ensure that you can get your Jeep Wrangler off any situation you find yourself in. 

How Can Your Prevent Fast Depreciation?

As a rule of thumb, always take your Wrangler to the mechanic according to the agreed maintenance schedule without fail. 

Simple maintenance routines such as oil changes will go a long way in making your Wrangler last longer. 

A qualified mechanic will take care of the small details of the SUV and all you have to do is keep a maintenance log. 

You also need to clean your Wrangler thoroughly, especially after a mudding trip or driving off the road for a long time. Cleaning protects the metal on the Jeep and prevents rusting. 

Again, just because your Wrangler was engineered for off road driving doesn’t mean that you drive it carelessly on rocks. You still need to protect the body of the Jeep. 

Used Jeep Wranglers Can Be Expensive

Modern Wranglers have more features than the bare-bone models of more than five years ago. If you are looking for luxury and convenience in an SUV that can still go off the road, you have it in a Jeep. 

If you need a used Wrangler, there are so many options for you – but you will pay more than you would for other used models. Even then, the SUV will serve you well. 

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